We hand-selected 70 influential student ambassadors across Ontario, British Columbia, and Alberta to create authentic social content, drive product awareness, and connect Pabst with campus events worth being part of. Over the school year, Pabst evolved into a true campus staple, from fully branded parties that sold out in minutes to weekly sponsored events that kept the brand front and center. What started as a heritage label quickly became the drink of choice for students, reigniting Pabst’s legendary status and cementing its place in modern campus culture.
